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Webinar: Motivation, Behaviour and the Brain



$40 for General Public
(this includes those who have registered for an instructor course but have not yet attended Segment 1)

$30 for CNWI, ANWI, PNWI
(NOTE: If you are an active instructor, please register through the instructor portal (see instructions below) rather than through this webform.)

INSTRUCTOR: PT Simon Gadbois, PhD
DATE: Sunday March 7th, 2021
TIME: 10:00 – 11:30am Pacific Time


A great experimental psychologist, Woodworth (from the beginning of the last century), argued that psychology should be the science of motivation, and even suggested to call this new science “motivology.” Although the concept of motivation was frowned upon by the early Behaviourists, because, after all, it is a mentalistic concept, some quickly made an exception (Hull, Tolman, etc) to incorporate drive and incentive theories of motivation. The modern theory, in both neuroscience and psychology, is the incentive theory of motivation. It explains a broad range of phenomena, from the foundations of learning itself, to specific processes, such as intrinsic motivation, auto-shaping, intermittent reinforcement, sign-tracking, and even pathologies. We will discuss the contribution of a few contemporary scientists on this issue, specifically Anselme, Berridge, Panksepp and a few more. We will also quickly link this literature to scent processing, specifically “exploratory sniffing” as the ultimate “seeking” behaviour in many mammals.

ABOUT THE INSTRUCTOR: Read more about Simon Gadbois at

CEUs: 3 for CNWI
CPDT CEUs: Pending

This event will be available for purchase as a recorded event to the general public for 2 weeks from the live date. For CNWI, ANWI and PNWI, the recorded event will remain available in your course catalog.

NOTE: If you are an active instructor, please register through the instructor portal (see instructions below) rather than through this webform.



For those who register at least 48 hours before the live webinar: Links will go out the 1-2 days before the webinar. If you do not have the link on the morning of the webinar, please email You must register at least 48 hours prior to live time to join the live webinar. (If you registered within 48 hours of the event we will do our best to get you the live link before the start, but it may not always be possible.)

For those who register after the live webinar: All webinars purchased after the running of the live event will have links sent out weekly.

QUESTIONS? Questions about the webinar may be emailed to:


Please fill out the ticket form and click the 'Buy Ticket Now' button. You can continue shopping or View Your Cart to check out and  pay for the webinar(s). You may pay by credit card or via Paypal. A PayPal account is not required.


1) To register for the webinar, please log on to the new Instructor/Education website:

** NOTE: All PNWI/ANWI/CNWI already have accounts in the new Education website. If you do not know how to log in, please contact

2) Once you are logged on to the Education website, click on the "Course Catalog" tab within your Instructor Portal, and select this webinar from the list of available courses.

3) Once you are on the webinar page, click the "Register" button.

4) Within 24 hours, you will receive a PayPal invoice via email for the registration fee. You do not need a PayPal account; you may pay with a credit card instead. Please pay the invoice as soon as possible. You will not receive a webinar link if you have not paid.

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